2019 Is in full effect and Adidas has started the year off by making a strong statement through their work with Parley to keep plastic from entering our oceans, how you may ask? Adidas has been able to transform the plastic waste into high-performance sportswear, spinning the problem into a solution or as Adidas likes to say from threat into a thread. Releasing the Adidas X Parley Collection along with the start of the Australian Open was aesthetically pleasing with the ocean-inspired design that matched the essence of the Australian Open and its cool blue courts. The Adidas X Parley Tennis Collection is made with Parley Ocean Plastic: upcycled waste from beaches and coastal communities that is intercepted before it reaches the ocean. Born from a collaboration between Adidas and Parley and designed for creators at the Australian Open. Rethink the current system. Rebel against plastic pollution. Remove the waste before it reaches the ocean. Reuse it to create new materials. Repeat, then repeat again. Revive our oceans. Together we turn threat into thread.
Parley for the Oceans
Its estimated that 8 Million metric tons of plastic waste make the journey from land to the ocean each year. Adidas’ partnership with Parley for the Oceans has been going on since 2015 and have made major strides in promoting awareness for the protection and preservation of our oceans. With Launching a full line of clothing for the Australian Open with recycled material Adidas has revolutionized how a major sports brand is able to make a positive impact on the environment while still providing comfortable and stylish clothing. Parley for the Oceans believe that recycling waste to create our clothes, accessories and everyday possessions is the future, their overall mission as a company is to eliminate plastic pollution. Parley for the Oceans use something called the A.I.R. Strategy that is their plan that can end plastic pollution:
Avoid- No plastic bags. No Microbeads. And next up, no more virgin plastic in our supply chain.
Intercept- Our aim is to stop plastic before it enters the ocean. But change is on all of us.
Redesign- We are driving eco-innovation for materials, products and new ways of using them. New methods. New Mindsets. New future.