Ten years ago, together with Adidas, Yohji Yamamoto created something that did not exist before and completely projected the future. His desire was and is to make sportswear elegant and chic, ‘adidas is a very personal inspiration to me… it enriches my creative life.’
-Yohji Yamamoto, 2011.
The Y stands for Yohji Yamamoto.
The 3 represents adidas’ three signature stripes and
The – signifies the bond between the two
Why?
Adidas thought for years that it could be amazing to see Y-3 on the sports field. They never found the right project however. Tennis seamed to fit Y-3 and Roland Garros with its long history, combined with Yohji’s love of Paris just made it feel like the right project to introduce Y-3 onto the court.
How?
Immediately they wanted to make a statement. Y-3 is bold, pioneering and confident. Adidas wanted to translate this spirit onto the Tennis court and approached the design to create a look for each athlete. Not to see each item as separate pieces but to use each piece to build attitude and a sense of power for each player. We married the spirit of Yohji with the functional sporting expertise of adidas.
Roland Garros 2016
Y-3 reveals a collection inspired by ‘dazzle camouflage’ or ‘dazzle painting,’ a ship camouflage used in World War I. Its main objective is to make it difficult to estimate a target’s range, speed and heading and it consists of complex patterns of geometrical shapes in contrast colors, interrupting and intersecting each other.
Men’s Adizero and Barricade Boost X.
Y-3 sets the pace on court with these standout tennis shoes. Bringing runaway style, Boost technology and ultimate comfort to the courts of Roland Garros, they have a Paris-worthy look plus pro-level performance for every exchange.
Apparel for men and women.
Unique apparel design and functional technology with climalite fabric that pulls sweat away from the skin to the outer fabric face for quick evaporation, enhancing the body’s natural temperature regulation. Pieces engineered for high performance on court with integrated 3-in-1 packages, heat and moisture dissipating materials, ventilation channels and three dimensional fabrics that allow air to circulate close to the skin. Modern looks and cropped silhouette worn on court by the adidas tennis team: Halep, Tsonga, Ivanovic and Alexander Zverev.
Find the complete Yohji’s and Adias’ Y-3 Collection for 2016 Roland Garros at www.tennisplaza.com
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